Most Patrons found us through social media and would be directed to our website. Upon entering our website, Patrons were unsure of what was being offered to them, at what cost, and had a difficult time instilling trust in us without speaking to someone on the phone.
Doers who were directed to our website were unclear of what being a Doer means and how to enroll onto our platform.
User Goal
Get a better understanding of how ToDooly works, what services we offers, what the cost is, and who our Doers are.
Business Goal
Many of our users would gather more information about ToDooly through calling us. By providing more information about ToDooly's services and cost (especially the new subscription program), the goal was to increasing engagement and retention of users on the website.
Knowing details about ToDooly can be a crucial aspect in instilling trust to allow us to offer a helping hand in a Patron’s home. By building a new website and launching it on the first day of Q3, we made it easy for users to understand how ToDooly works for Patrons and Doers.
For Patrons
We offered information our mission, our pricing, how to save through the new subscription program, what services we offer (drawing a clear boundary at our limitations), and how to post a job.
For Doers
We explained the benefits of becoming a Doer, what the application process is, what the earnings are, and our expectations to ensure quality services for our Patrons.
Conducting research, analysis, and design improvements for the website experience resulted in growth for the company in Q3’22 and Q4’22 compared to Q1’22 and Q2’22.
The new website helped inform users of the service and drove growth in direct web traffic by 39%, average session duration by 11% and reduced bounce rate by 8%.
With the additional information provided on the new subscription program, the number of active subscribers increased by 89% and the number of new subscribers increased by 42% from Q2 to Q3.
