cloud cover

Project Timeline

6 months

Tasks

Information Architecture
‍Wire-framing
Iterating design solutions
Rebrand and redesign
Cross platform interaction

Cloud Cover crafts the industry’s finest cannabis inside state-of-the-art facilities run by expert cultivators and extractors.

As C3 Industries re-launches Cloud Cover with its new packaging, we had an opportunity to develop an on-brand, highly engaging website that will serve as the primary Cloud Cover digital touchpoint.

The project goal was to build a best-in-class website that provides an intuitive digital customer experience and highlights the key attributes of Cloud Cover.

Visit Website

my responsibilities

Collaboratively developed the content architecture, user personas, and sitemap
Researched and presented a competitor brand audit to distinguish the visual style and brand personality of the top competitors
Made design decisions to improve user experience such as filter and sort functionality, layout of features, etc.
Designed the desktop and mobile wireframes to layout the skeleton of a web page and convey the flow of content
Collaborated in the final design production of the mobile website
Overlooked the functional specifications document for both desktop and mobile versions of the website
Helped determine process for website design and development

the cultivation

After auditing the brand’s top competitors, assessing user needs from the research of the existing brand website, and laying out the navigation, I set out to design the low-fidelity wireframes.

The challenge was designing mobile-first and making sure features that advocated for the user were implemented such as labeling of strain type, curating a custom filter functionality, a search functionality, and sorting of the SKUs.

We launched the website of the site after months of strategizing, collaborating, designing, and QA-ing.