edlyft website

Project Timeline

2 months

Tasks

User research
Research analysis & synthesis
Wire-framing
Iterating design solutions
Rebrand and redesign
Cross platform interaction
User testing

I spearheaded this comprehensive website project by conducting user research to uncover critical behaviors and needs, and successfully executed a rebrand and redesign that aligned perfectly with our organizational objectives

As startups pivot to discover product-market fit, we transitioned from a B2C to a B2B focus, necessitating a rebranding of Edlyft

The challenge lay in aligning our UI with the corporate language of clients like Netflix, Vanguard, LinkedIn, etc., diverging from our previous brand tailored for a more youthful audience

I also designed Edlyft AI Tutor, acquired by Google’s Tech Exchange, by translating user research into impactful solutions that supported brand storytelling and product success

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our approach

Research

Held consistent weekly cadence of user interviews with Lucy Tobais, Former Head of Emerging Talent at Dropbox
Tobais provided feedback for 2 months throughout the whole process, from research to user testing
The qualitative data collected was analyzed through affinity mapping

Overarching Question

‍What can Edlyft do to launch a more successful product that elevates it's value and can be shared with others?

Questions

Before taking a look at what we have so far, what do you expect to see on the website?
Take a moment and go through the landing page. If you have any thoughts, please share them out loud.
What are your thoughts on the language (copy, phrasing, tone) used on the website?
What other information would be helpful to see on this page?
How would you describe what Edlyft does as a company based off of this landing page alone?

the results

User testing revealed positive feedback highlighting descriptors such as "professional," "clean," and "eye-catching.” Our website redesign resulted in a 33% increase in conversions, showcasing the power of user-centered design and strategic optimization.